You may have been considering having a website for some time, but have you started making notes on what you want to include in that site? 

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What

You’re informing people about your products or services, but what is your unique selling point? What makes your product or service different from your competitors and why should they buy from you?

What happens when someone wants to work with you?

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Who

How will you describe yourself/your business? People like to know who they’re buying from so they feel good about their purchase.

What kind of clients do you get? What do they want from you? How do you help them? Is it always the same? Can you build an image of your typical client?

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Value

This is especially relevant if you’re offering a service; how to price your service so it reflects your true value. This can be hard to pitch, so spend some time pondering what you are willing to accept – the least and the    most – until you feel comfortable about what you’re charging. Same goes for your products, but there’s less emotional attachment.

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above the clouds, creative web design, your life by design, angela delglyn

Images

All photographs should be of high quality i.e. not less than 1mb. Screen shots generally don’t display well on a desktop but look fine on a phone. Not everyone uses a phone to view your website, and some photos stretch across the whole width of the screen by design. Poor quality images degrade the look of your site.

 If your business is selling a service, try to get some photos of you that

  •   • reflect how you would be in the business environment and
  •   • you in relaxed mode, so your prospective customer can see and appreciate who they’re dealing with.

This is where your client relationship begins.

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It’s personal

Your first website will feel very personal. It may bring up all sorts of feelings that you didn’t anticipate because you’re ‘exposed’ and on show. You’ll be opening yourself up to some degree as you have to let people see who they are going to be working with, so they can decide if you’re right for them.

One way to start staging your site is to record the conversation you might have with a friend who’s asking what your business is about. Listen back to the recording and make notes/transcribe the conversation as this can form the backbone of what you’re trying to achieve. Then a few days later, go back and review what you’ve written. 

The whole website process has to evolve, so don’t anticipate getting it sorted in one hit unless it’s selling inanimate objects that have little or no emotional attachment.  If your site has anything to do with people, you will definitely need to spend time revising what you want to say – several times.

Once your site is live, you’ll still see things you want to change – regularly at first; keep a list and submit them perhaps on a weekly basis, rather than 1 at a time – that way you’ll keep my time down and your cost.

Prices

Prices start from as little as £250 with 3 amendments. Additional amendments charged at £25.

Please contact me to discuss your requirements.